Design work in the following areas will be accepted: branding platform, visual identity (including posters, POS, books, promotional items, publications, annual reports, broadcast/video design, IDs and logos), brand identity (or rebrand/refresh), packaging, print, corporate, graphics (typography, symbols), product, interactive (websites, apps) and environmental (retail space, exhibitions, signage).
The work must have appeared (or will appear) in the 12-month period from June 2017 to June 2018. The projects have to be for three different brands, they cannot include self-promotional work, and they must be Canadian (if it’s global work created here, it must have appeared in this market).
The submission period for strategy’s Design Agency of the Year is between July 6 at 9 a.m. and 11:59 p.m. on July 20, 2018.
To enter, agencies must include three (3) unique case studies no longer than 750 words, each describing the design project’s purpose and how the work elevated the brand.
Please begin preparing your submission materials BEFORE the submission period. The sooner you start, the more time you’ll have to overcome any glitches.
The materials for your three case studies should be submitted as follows, containing these five elements. Submissions that do not strictly adhere to the following will not be accepted, and neither will late submissions.
1. Three written case studies:
Using the submission page, enter one maximum 750-word case study per project that includes the following:
a. The client name and official project name
b. The timing of the project (include launch date and period in market)
c. The purpose (what was the goal of the design project?)
d. The challenge (the design problem to solve)
e. The insight (the brilliant idea, the design solution)
f. The execution (how you pulled it off and any technical challenges along the way)
g. The impact (how well it fulfilled its purpose, how it enhanced the brand or boosted the client’s business)
g. Supplementary information (any confidential information that will help the judges evaluate the work can be included separately under this banner. Material clearly marked as confidential will not be reproduced or distributed – all other material in the entry will be considered fit to print.)
For examples fo case studies, please see last year's winners (note that these have been edited down for editorial purposes):
All the projects must be Canadian – global or North American work must have also run in Canada. The only exception is for Canadian-owned companies (such as a Canadian tourism operation) that run projects in a foreign market. Self-promotional work will not be accepted.
a) Images: Please provide THREE to FIVE high-res images for each case in the following format:
• Minimum depth: 300 dpi
• Minimum size: 800 x 600 pixels
b) Video: Explanatory case video summaries (maximum two minutes in length) are optional and not required. Video files should be submitted in H.264 MPEG-4 video in .mp4 file format with the following specs:
• File format: H.264 MPEG-4 video
• File size: Maximum 1GB
• Aspect ratio: 4:3 NTSC (640x480) or 16:9 NTSC (720x404, 720p, 1080p)
• Frame rate: Up to 30 frames per second (constant frame rate)
• Profile: Main Profile Level 3.1
• Audio: AAC-LC audio up to 160 Kbps, 48kHz, stereo audio
3. Release form:
All entries must be accompanied by a signed and dated release form, which serves as your guarantee that you have client approval to release all information to the judges and to strategy magazine. Any material you submit, with the exception of written material clearly marked as confidential, may be reproduced in strategy and on the awards website. You will find the release on the Campaign Upload page. Please submit it as part of your package.
4. Additional agency information:
As part of the entry process, agencies are also asked to include some facts and figures. Please include the following in your submission, in the space provided on the initial registration page: new staff count, talent hires and client wins in the past 12 months (June to June).
Please also include an image of your agency logo (in EPS or IA Vector file format) and an agency group photo. You can add these on the Campaign Upload page.
The entry fee is $750, payable during the submission period once the cases are uploaded. This is the cost per agency for each award category (so if an agency is entering both Design AOY and AOY, the total cost will be $1,500).
You will be prompted to pay these fees by Visa, Mastercard or AMEX.
* If you have a submission that you feel needs to be reviewed in its physical form, please let us know.